2017 Index: 

The Mobile Consumer

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The mobile economy is seeing explosive growth - that’s no surprise. But how have marketers aligned their approach to consumer behavior when it comes to app discovery and engagement, receptiveness to mobile ads, or even shopping preferences while on the go?

Commissioned in partnership between App Annie and Button, the "2017 Index: The Mobile Consumer" industry report analyzes key consumer findings that mobile brands need to know. For instance, according to consumers they turn to their own trusted sources when discovering new apps. Yet marketers are spending the majority of mobile ad dollars on the Google/Facebook duopoly when, in fact, more than half of consumers have never even clicked on a mobile ad in Facebook.

Download this report and get dozens of insights to help shape your marketing efforts for 2018 and beyond!

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